Demand for safe hands to steer rocketing growth within India’s booming online industry has set off a wave of migration amongst senior professionals. For the country’s top e-tailers like Flipkart, Amazon, Snapdeal, Myntra and Jabong, the FMCG and telecom industries are favourite hunting grounds. Many of these executives, poached from companies like Hindustan Unilever and […]
While Google has never publicly listed all of the factors they take into account, there are about 200 ranking factors they say they use for search rankings. Instead of listing these 200 factors and risk boring you to death, here one of the most extensive infographgics we have ever seen. You might want to print this out and hang it somewhere handy so you can refer to it over and over. Because, let’s face it, you’re probably going to have to.
Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How great would it be if you could maximize your profits by determining the highest price a customer will pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues? Do you think this sort of advanced insight would allow you to make even more money from your eCommerce efforts? Predictive analytics is making all these dreams a reality by offering solutions for these three areas and much much more.
This video will help you understand, how to use Google Analytics to: -understand & segment sources of traffic -analyse mobile traffic -where people land and where they go -increase engagement/reduce bounce rates -make navigation and search more effective -understand checkout effectiveness -reduce abandonment rates
Flipkart will announce possibly as early as next week that it has raised over $1 billion (Rs 6,000 crore), the biggest ever fund-raising by an Indian e-commerce company, two people aware of the development said. Half of the amount will come from existing investors Tiger Global, Russian billionaire Yuri Milner’s DST and Accel Partners while […]
According to eConsultancy, up to 30% of eCommerce visitors will use internal site search. Typically speaking, due to the increased level of purchase intent, are also known to convert sometimes up to 5-6X higher than the average non-site search visitor. Natural language processing software Inbenta mentions in this article a client who noticed their site […]
E-commerce juggernaut Flipkart has approached real estate developers for 1.5 million sq ft office space to consolidate its rapidly expanding operations in Bangalore. Flipkart needs 4 lakh sq ft soon and would opt for staggered occupation of the rest to become one of the top office space absorbers in the tech city turned startup capital […]
Whilst Magento has established market leadership as an e-commerce platform capable of handling a wide range of B2C (business-to-consumer) requirements for online success, its ability to handle B2B (business-to-business) needs often goes unsung. Why embrace B2B e-commerce? Forecasts suggest that the B2B ecommerce market will be double the size of B2C. According to Econsultancy “by […]
When computer engineer M Saad Jangda sent a casual email to friends with pictures of digital diaries eight years ago, he had little inkling that it would trigger the launch of the online retail industry in Pakistan. Besieged by friends who were anxious to lay their hands on the product, the then 22-year-old techie who […]
The Indian e-commerce market was worth $13 billion in 2013 with online travel business contributing 70-75% of it. With increased Internet penetration & easy-to-use payment mechanisms the online retail e-commerce industry totaled $3 billion in the same year. Further, the overall e-commerce market is expected to increase to $50 billion by 2020. In e-commerce, the […]
From watches to sportswear to jewellery to apparel to even soap, the connection between Bollywood and fashion goes back a long way perhaps more than 80 years back Leela Chitnis became beauty brand Lux’s first brand ambassador (followed by the likes of Madhubala, Nargis and Waheeda Rahman). Today, in the digital age, even as Lux […]
This infographic outlines how data influences the customer journey from discovery, to research / purchase intent, to checkout, post-purchase and beyond.
E-commerce is big business, and has been for a long time. While e-commerce sites were once treated with suspicion by many internet users, it’s become as common as checking email. While I’m sure there are some internet users out there who have never made an online purchase, they’re getting rarer by the day. As a […]
That ecommerce is a sunrise sector in India was known to those who keep tabs on the happenings in the sector. Sales were galloping and companies were being valued at figures that left their brick & mortar cousins mad with jealousy. Sachin & Binny Bansal’s online retail arm Flipkart is touted to be valued at […]
The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of them — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy […]
It may have been the best kept secret money spinner of India’s $2 billion e-commerce story until now, but not any more. E-commerce giants have discovered the country’s growing appetite for sexual wellness products and are slowly entering the market for them, with Flipkart being the latest entrant. Flipkart, the country’s largest e-tailer, has launched […]
Serial entrepreneur and investor K Ganesh said that exclusive partnerships with online e-commerce players would be the future of how distribution is carried out in India. “In the absence of e-commerce, how many distribution channels and retailers Motorola would have had to contact to sell 1 million units! On the other hand, the cost savings […]
Step aside startups, industrial houses are also gearing up to take a bite of India’s booming e-commerce sector. After Reliance and Walmart, the Kishore Biyani-led Future Group, India’s largest listed brick-and-mortar retailer, is also eyeing the online shopping space, Business Standard reports today. Biyani told the paper that the group will start its e-commerce endeavours […]
While China has certainly been the star of international ecommerce, India — the second most populous country in the world — is starting to show some genuine energy. Even Alibaba, the Chinese ecommerce giant, is investing in Indian ecommerce companies. The Indian ecommerce market has been slow to develop because of government regulation and a […]
Do you think you know how consumers search for your brand and products in Google? If you haven’t done your keyword research, you’re probably wrong. This is the third installment of my “SEO 101″ series, following “Part 1: What Is SEO” and “Part 2: Benefits of SEO.” Keyword research is the process of discovering how […]